About

Mission

To create accessibility to markets and unlock market potential for the benefit of all stakeholders across the pharmaceutical value chain.

Values

To ensure that integrity and transparency are our constant companions in our quest to provide quality efficacious medication to all.


The Pharmatique Journey

In 2005, Pharmatique, a new sales, marketing and consulting company began offering opportunities within the Southern African pharmaceutical terrain for new products and improving the marketing of existing products. This was partly due to Pharmatique identifying a massive opportunity - New companies were entering the South African market with products, but had little or no knowledge and expertise of the local market.

With 60 years collective pharmaceutical and OTC industry experience, Pharmatique could leverage these opportunities, thereby filling the gap by providing an outsourced solution for all sales and marketing requirements.

The result of this relentless perusal of prospects resulted in numerous successful agreements with a host of profitable overseas suppliers. This was to prove as a win-win situation for both Pharmatique and the new companies.

Knowledge

Pharmatique’s executive management team’s exemplary industry experience in Africa, makes for the perfect partner for Pharmaceutical companies interested in expanding access to their novel therapeutic agents into the African healthcare markets.

When it comes to partnerships, we can act solely as an independent consultant, as an alliance or as partners, as well as establish and manage 3rd party partnerships or collaborations. We are strategically aligned to ensure accountable, efficient and effective interaction across all functions with our partners and we’re cognisant of the importance of finding the perfect fit when it comes to a pharmaceutical partner.

Unlike our competitors, Pharmatique is in a unique position to offer you a diversified portfolio of innovative OTC, OTX and novel generic medicines spanning multiple therapeutic areas from a range of highly regulated markets. We are experts in managing product approvals, pricing, reimbursement, distribution, compliancy, and marketing practices on national levels and within the rest of Africa.

At Pharmatique, we provide a valuable resource platform to ensure the success of our partner's or clients products. We will establish and manage a dedicated team (in your company name if required) using our thorough industry knowledge and solid infrastructure.

Our flexibility and strategic partnerships can provide your company with a strong local presence without committing to the overall cost and risk.

Should divestment be part of your overall marketing strategy, we are ready to meet with you and discuss available opportunities. We are perfectly aligned to allow scalability, from both organisational and managerial perspectives to be able to manage growth flexibility.

“It’s no coincidence that four of the six letters in health are “heal.”

Ed Northstrum

Company Profile

Pharmatique sales, marketing & consulting provides an extensive range of services to the local and international pharmaceutical and health related industries.

Our expertise allows us to provide support and advice regarding drug development, licensing and commercialisation in innovative pharmaceutical and healthcare products. This is aimed at meeting an ever-expanding mix of medical needs in all therapeutic areas within the South African region.

We target both proprietary and in-licensed products. With our well-versed insight and knowledge of the South African healthcare environment, we offer focused solutions to obtaining market penetration and maximising profits through pricing, reimbursement and marketing strategies, individually or under the Pharmatique umbrella.

Furthermore, we also offer modular-type services that will suit your needs and requirements, covering all aspects of product and business development from:

  • Licensing of products (under our or your company name)
  • Unique joint venture solutions for strategic company and product registration in South Africa and surrounding countries
  • On-going administrative and marketing support, facilitation of product sourcing, acquisition and/or partnerships in South Africa
  • Market evaluation and analysis. Product feasibility studies and positioning, commercialisation of products including marketing sales and distribution

Our Competative Advantage

Pharmatique’s executive management team’s exemplary industry experience in Africa, makes for the perfect partner for Pharmaceutical companies interested in expanding access to their novel therapeutic agents into the African healthcare markets.

When it comes to partnerships, we can act solely as an independent consultant, as an alliance or as partners, as well as establish and manage 3rd party partnerships or collaborations. We are strategically aligned to ensure accountable, efficient and effective interaction across all functions with our partners and we’re cognisant of the importance of finding the perfect fit when it comes to a pharmaceutical partner.

Unlike our competitors, Pharmatique is in a unique position to offer you a diversified portfolio of innovative OTC, OTX and novel generic medicines spanning multiple therapeutic areas from a range of highly regulated markets. We are experts in managing product approvals, pricing, reimbursement, distribution, compliancy, and marketing practices on national levels and within the rest of Africa.

At Pharmatique, we provide a valuable resource platform to ensure the success of our partner's or clients products. We will establish and manage a dedicated team (in your company name if required) using our thorough industry knowledge and solid infrastructure.

Our flexibility and strategic partnerships can provide your company with a strong local presence without committing to the overall cost and risk.

Should divestment be part of your overall marketing strategy, we are ready to meet with you and discuss available opportunities. We are perfectly aligned to allow scalability, from both organisational and managerial perspectives to be able to manage growth flexibility.

“An investment in knowledge pays the best interest.”

Benjamin Franklin

Our Services

Sourcing
of product

Registration
of product

Taking the product
to market


We pride ourselves in having a sustainable relationship with all the relevant stakeholders in the Southern African Pharmaceutical Landscape.


Our services extend to the following target markets:

  • Pharmacies
  • Dispensing doctors
  • Specialists
  • FMCG
  • Wholesaler
  • Distributor
With our combined strengths, expertise and extensive knowledge of the mass market, at Pharmatique, our highly competent marketing team truly understands who we are talking to and are able to ensure effective communication strategies. Each strategy is tailor-made for each product, offering a focused marketing and distribution plan that results in maximum exposure, market penetration and sustainability.

As part of our unique 360-degree service, we handle the full media rollout of our own and our partners’ products. Whether you’re a local or international company, partnering with Pharmatique gives you access to a highly competent marketing team that understands the industry without the associated costs.

Harnessing the strengths of a professional team of advertising creatives, from copywriters to designers, we are able to create and execute the following advertising mediums, from concept to launch:

  • Radio
  • TV
  • Point Of Sale
  • Print
  • Web
  • Social media
  • Brochures
  • Sms’s, etc.

All team members are well versed in compliance procedures and adhere to all the necessary marketing codes.

We have a national media footprint and a team of exceptional reps who cover all disciplines within the medical fraternity. Our strong public and private sector presence gives us the leading edge.

“There is only one way to succeed in anything,
and that is to give it everything.”

Vince Lombardi

Products

Click on a product to view more information

Partners

Get in touch

Pharmatique
5 Penguin Avenue
Lenasia
1827
South Africa

Contact
Tel: +27 11 045 7766
Fax: +27 (86) 638 1872

©Copyright 2015 - Pharmatique. All rights reserved.